"Sport"? Really? Nice welcome to this forum...
Anyway here are the files renamed to something "unique"...
...and, yes, my controller appears to be working with Mach3. I expect this is more of a "personal issue"...
There are videos out there specifically showing how to manually zero the machine coordinates. (I linked to one in the OP). Apparently, its the video that's lying to me and not my controller...
As previously suggested, I put manual zero'ing aside (as I'm being told its not possible) and focused on the "Ref All" function. As machine coords seem mostly irrelevant for work, I wanted like my z-axis to zero "up" and not "down" so I can be sure to stay away from the spoilboard and any fasteners used to hold it to the work table. Setting the "Home Neg" on the Z-Axis seemed to resolve that. My spindle is no longer trying to dive into my spoilboard.
For anyone who is interested, I would like to say that it DOES appear that the little MX3 controller on the SainSmart/Genmitsu 3018-MX3 is working pretty well with Mach3. Now I need to get working pretty well with Mach3...
Thanks!