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General Mach Discussion / Re: Anyone Here Have Experience Milling 6061-T651 Wrought Plate?
« on: January 21, 2010, 02:20:45 PM »
I had a funny conversation about coatings with a PhD metallurgist working for Kennametal one time. She was working on endmill coatings, and some guy in marketing wanted her to take a bunch of endmills around to shops and ask them which ones they liked better. So they did a big study about it. She figured they'd be real scientific and try each cutter on their materials and then tell them which one worked best. She was surprised to learn that almost all of them just wanted "gold" cutters because they "looked cool." LOL!
So now marketing tries to make them find coatings in cool colors, and if they don't start out a "cool color" they try to reformulate it to get the color even if it slightly reduces the performance.
You gotta love the power of positive marketing!
Cheers,
BW
So now marketing tries to make them find coatings in cool colors, and if they don't start out a "cool color" they try to reformulate it to get the color even if it slightly reduces the performance.
You gotta love the power of positive marketing!
Cheers,
BW